![]() The daily usage times of users on the platform also exceeds 76 minutes. The system algorithm of optimised cost per 1000 impressions (OCPM), cost per action (CPA) is advanced. Jinri Toutiao also provides a built-in landing page creation tool to build a page conveniently. It can target users using a keyword package which consists of the content users prefer or follow on the platform. Strengths: The algorithm on Jinri Toutiao is mature. Baidu advanced screen snapshot download#Jinri Toutiao directs users to a webpage to download the app, all with one-click. It’s also currently one of the fastest-growing online products in China, with the most extensive feed ads platform in the market. Jinri Toutiao is a recommendation-based search engine based on data mining. It can also reach the desired target audience required. Industry Advertising Recommendationsīaidu user coverage is extensive, and the majority of products and services are eligible to carry out advertising on the platform. Traffic and costs are also relatively unstable and unpredictable. Weaknesses: The operating system of advertising is complicated. ![]() Strengths: It has a search base, offers keyword targeting, and can target Tieba. Strengths and Weaknesses of Baidu Feed Ads The platform also has various display forms, which split into two categories: image-text feed ads and video feed ads. Forms of Advertising Displayīaidu feed ads platforms mainly include Baidu, Tieba and Baidu Browser. Its platform is beginner-friendly and easy to use, and its native ads can also deliver onto Baidu’s other major platforms. Baidu feed adsīaidu is one of the three giants of internet traffic as its search engine captures the majority of Chinese users. ![]() Then with the increasing popularity of smartphones since 2012, mobile advertising has grown exponentially since- especially native advertising and feed ads, which have become the mainstream ad format found on WeChat, Weibo, Baidu and Jinri Toutiao. After 2000, the sharp rise of display advertising and search advertising was represented by multiple-service portals, such as Baidu, Sina and other search engines. Looking back at the development of advertising in China, we can see it’s moving towards Internet advertising after going through traditional channels of media like outdoor advertising, newspaper, magazine, radio, television etc. The overall effect of feed ads depends on three key factors - the creative, targeting and bidding strategy. All feed ads and platforms use algorithms to carry out detailed targeting on ad exposure, landing pages, and which Calls to actions CTAs to download apps according to varying user demands. Different forms of feed ads include images, image-text content, video, etc. Along with posts from people’s family and friends, feed ads integrate advertisements seamlessly into any media platform. ![]() Feed ads are a popular advertising format delivered on social media platforms. ![]()
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